Not urgent. Important.

It’s staring at you. Right in your face. You look at it. Shy away.

It taunts you.

You acknowledge it.

Then back to business.

Now it enters your mind. Plays with you.

You can’t even stare it down. It’s in your head.

Now you start to argue and reason with it. There are other things to do.

Not now.

It doesn’t give up.

By this time, you’ve spent most of your energy and time trying to avoid it.

It seems futile. But important.

You MUST do.

But don’t want to.

It’s NOT URGENT.

It doesn’t stop messing with your mind.

By now you realise that you might as well have done it.

Something always stops you.

Resistance? Laziness? Netflix?

There’s always something else you could be doing.

But this is the ONLY thing RIGHT NOW that is going to move the needle.

It’s not sexy. No one will even notice that you did it. But it will propel you forward.

NOT URGENT. IMPORTANT.

Acknowledge it.

Stare it in the face. Feel the resistance. Use it as your fuel.

Fuel your energy.

Then power through.

Go through the resistance.

The important matters. It’s the only thing that does.